Regional Lens

Spirits run twice as hard inland

$28.93

Average glass of wine in New York, vs $25.17 in California and $19.95 in the rest of the US

October, restaurants with a confirmed location:

Average glass of wine: California $25.17, New York $28.93, rest of US $19.95
Median bottle: California $128, New York $145, rest of US $102
Wine share of beverage: California 69%, New York 57%, rest of US 49%
Spirits share of beverage: California 14%, New York 19%, rest of US 28%

Table comparing California, New York and the rest of the US on average glass price, median bottle price, wine share and spirits share

The sommelier's read

California restaurants put 69% of beverage sales into wine; outside California and New York it’s under half, and spirits carry 28%, twice California’s share. New York still pours the priciest glass, about $9 above the rest of the country. A national average flatters nobody; compare yourself with your own market.

What to do this month

Benchmark your glass price against your region, not the country.
Outside the coasts, give the back bar the same attention as the cellar.
In California, the glass list is your biggest lever: wine is two-thirds of sales.

🔒 For BinWise clients

See how this applies to your wine list.

Your list against your market, not the national average.

Open my Playbook Not a client? Request a demo

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