Menu prices for the same glass rose just 1.6% in a year, and not at all since September. The jump in the average glass comes from guests choosing the top of the glass list. Glasses at $30+ are now 18% of pours and 33% of glass revenue.
Average glass price by grape, October:
- Champagne: $37
- Nebbiolo: $29
- Chardonnay: $27
- Sauvignon Blanc: $24
- Pinot Grigio: $16
Menu prices for the same glass rose just 1.6% in a year. The jump in the average glass comes from guests choosing the top of the glass list. Pinot Grigio and Prosecco hold the entry price; Champagne, Nebbiolo and Cabernet set the ceiling.
- Price your top glass close to the network: about $30 or more.
- Keep one honest entry glass under $17.
- Review list prices once a quarter, not once a year.