Share of named-cocktail revenue:
- Martini: 20%
- Margarita: 15%
- Old Fashioned: 12%
- Espresso martini: 12%
- Spritz: 9%
Spirits mix, share of spirits revenue:
- Vodka: 32%
- Tequila: 23%
- Bourbon: 15%
- Gin: 13%
- Scotch: 5%
- Cocktails’ share of beverage: 10.8%, a record for October
- Average cocktail: $19.21
- Bourbon vs last October: +12%
A year ago the Martini was 18% of cocktail revenue; now it’s 20%, up 26%. The Spritz grew even faster (+27%), and it’s up on the year even as it fades for the season. In spirits, bourbon (+12%) and amaro and liqueurs (+12%) gained; Japanese whisky slipped 16%. Spirits remain the best margin in the building.
- Keep the Martini program sharp: two gins, a vodka, a dirty and a dry option.
- Put an amaro after-dinner list on the menu for the holidays.
- Review Japanese whisky depth; it’s slowing.