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There are so many different types of alcohol around the world that is impossible to know about all of them. Even if you are in the hospitality industry, chances are you are focused on the adult beverage trends and the alcoholic drinks that are local to you. However, if you want your bar and restaurant to stand out, looking into unique drinks you could be serving is always a good idea.
We already covered Cachaca, the most well-loved Brazilian spirit. We also have talked about Eastern European spirits and so many different varieties of wine that you sure can learn about something you have never heard before. These articles aim to educate but also inspire business owners to look for ways to diversify their beverage menu.
If you are currently building or refreshing your beverage offers and your beverage inventory, stay with us as we answer “What is baijiu?”. We will tell you everything you should know about this unique type of alcohol, including how to serve it. Let’s dive right into it!
What Is Baijiu?
Baijiu is a traditional Chinese distilled alcoholic beverage that is also the most consumed spirit in the world. This is largely due to its popularity in China and the size of the country. The name "baijiu" translates to "white liquor" or "white alcohol" in English. The drink is also known for its high alcohol content, typically ranging from 35% to 60% ABV.
Key Takeaway: Learning what is baijiu can help you diversify your beverage menu and introduce your restaurant guests to a unique drink that they have never tasted before. Baijiu used to be so rare in the West but now it’s becoming more popular and people in the hospitality industry should help more people taste this drink, alongside Chinese cuisine, and experience the Chinese culture in a memorable way.
What Is Baijiu Made From?
Baijiu is made from grains, primarily sorghum. However, other grains such as rice, wheat, barley, and millet can also be used. The fermentation process of baijiu is unique, involving a solid-state fermentation using a special type of yeast culture called "qu" (pronounced "chew"). This process, which takes place in large, earthenware pits, is what gives baijiu its distinctive, complex flavor profile.
What Is Baijiu’s Flavor Profile?
The flavor of baijiu can vary widely depending on the region and the production method. However, it is often described as strong, aromatic, and sometimes challenging for newcomers due to its bold and pungent taste. There are several major styles of baijiu, including:
- Strong Aroma (浓香, Nóngxiāng) - The most popular style, characterized by a rich and complex aroma with fruity and floral notes.
- Light Aroma (清香, Qīngxiāng) - A milder and cleaner flavor, often preferred in northern China.
- Sauce Aroma (酱香, Jiàngxiāng) - Known for its savory, umami-like qualities, reminiscent of soy sauce or fermented beans.
- Rice Aroma (米香, Mǐxiāng) - A sweeter, lighter style that is often made from glutinous rice.
Each of these styles of baijiu is popular in China but may be hard to find in other parts of the world. For example, if you are in the USA, you know what is baijiu and you want to try it, you probably have to visit a Chinese restaurant or Chinese neighborhood to be able to get it.
How Is Baijiu Served and Consumed?
Baijiu is usually served at room temperature. Unlike some other spirits, it is not chilled or served with ice, allowing the full flavor profile to be appreciated. As for the glassware, the drink is traditionally served in small shot glasses or porcelain cups, known as "baijiu cups" or "Jiu Bei." These small cups hold only a few sips, because of the strong nature of the drink.
What Is the Drinking Etiquette When Consuming Baijiu?
Once you know what is baijiu, you should also learn about the etiquette so you are drinking it correctly. There are a few things you should keep in mind when you are invited to have the drink or have decided to try it yourself.
Baijiu is most commonly consumed in a social setting where toasting is a key. The term "Ganbei" (干杯), which means "dry cup," is often used during toasts, encouraging participants to finish their drink in one go. Toasting is a way to show respect and it’s very important in Chinese culture.
In formal settings, toasts are usually initiated by the host or the most senior person in the group. Guests are expected to reciprocate the gesture. It is also customary to hold your glass lower than the person you are toasting as a sign of respect.
During a meal or a gathering, it is common for multiple toasts to be made. Baijiu is rarely sipped casually; instead, it is consumed during these ceremonial moments.
What Is Baijiu Most Commonly Paired With?
Baijiu is often paired with traditional Chinese dishes. Strong-aroma Baijiu complements rich, flavorful dishes, while lighter styles can pair well with more delicate foods. The drink is typically consumed with hearty meals during celebrations or banquets.
How to Incorporate Baijiu in a Restaurant Beverage Menu
Knowing what is baijiu can help you understand whether or not you want to serve it the traditional way. However, if you are interested in doing something more unique, you should think about making baijiu cocktails.
Consider mixing baijiu with cocktail ingredients like citrus, ginger, honey, or tropical fruits to create unique signature drinks that showcase its versatility. For example, a "Baijiu Sour" or "Baijiu Mojito" can be a refreshing way to introduce it to your customers.
Since baijiu comes in various styles, you can create a cocktail menu that highlights these differences. For instance, you could create one cocktail for each baijiu style, allowing guests to explore the spectrum of flavors.
Frequently Asked Questions about Baijiu
Now that you know what is baijiu, you probably have some other questions related to this Chinese spirit. These sorts of unique alcoholic beverages and traditional drinks from other countries typically spark a conversation. If you have become curious to learn more about it, read the answers to these common questions below!
Where Can I Find Baijiu outside of China?
Baijiu is increasingly available in liquor stores and specialty shops outside of China, especially in areas with large Chinese communities. Many bars and restaurants in major cities now offer baijiu on their menus, either as part of a tasting experience or in cocktails.
How Should Baijiu Be Stored?
Baijiu should be stored in a cool, dark place, similar to other spirits. Once opened, it can be resealed and stored for an extended period without significant degradation in quality, as its high alcohol content preserves it.
How Does Baijiu Compare to Other Spirits like Vodka or Whiskey?
While Baijiu shares similarities with other distilled spirits like vodka or whiskey in terms of alcohol content, its flavor profile is distinct. Baijiu's taste is often described as bold, pungent, and complex, which can be quite different from the cleaner taste of vodka or the smoky, rich notes of whiskey. Baijiu is also deeply tied to Chinese culture and is traditionally consumed in a social context, which sets it apart from many other spirits.