There’s a whole field of study around optimizing your food and beverage menus known as menu engineering. But the types of menu are often overlooked. Most people may not even know how many types of menus there are.
That’s why we’re going to explain the basic menu types, then we’ll touch on beverage menus and dessert menus for good measure.
What Is a Menu? A Menu Definition
Let’s get the very basics out of the way first, for the uninitiated. The traditional menu definition is a list of food or drink items available for purchase, or a list of food or drink items that will be served. While the majority of the time the meaning of menu is applied to food and beverages, that’s not always the case.
The word menu is also used frequently in the context of electronic devices and computer programs. There it usually refers to a navigable list of options a user can interact with.
And, of course, the meaning of menu can be applied in virtually any context where a list of services or options is presented to a customer or user. Think of a dog groomer with a menu of services.
How Many Types of Menu Are There?
There are five primary types of menu. Below is some information about them along with some more specific types of menus that aren’t considered primary menu types. Knowing the difference will help you know how to price a menu.
What Are Five the Types of Menus?
The five types of menus most commonly used are a la carte menus, static menus, du jour menus, cycle menus, and fixed menus.
What Is an a La Carte Menu?
An a la carte menu lists the prices for each item separately. While the prices tend to be higher, a la carte menus have more flexibility. Customers can choose individual items and combine them any way they want.
Where Does a La Carte Come from?
A la carte is a French phrase that translates literally as “by the card” and roughly as “according to the menu.” It began being used in the early 19th century and is not exclusive to food. For example, a subscription to a cable provider can have a la carte channel selection. That means customers choose which channels they want individually instead of having a set channel package.
What’s Another Word for a La Carte?
Phrases like “from the menu” and “individually priced” communicate that a menu or section of a menu is a la carte.
What is a Du Jour Menu?
Du jour menus change daily, depending on what’s available or what the chef prepared. So, “chicken du jour” means the chicken that’s available today. Likewise, “soup du jour” is the soup that’s available today.
What Does Du Jour Mean?
Du jour is a French phrase that means “of the day.”
What is a Cycle Menu?
A cycle menu is a menu or part of a menu that has repeated options over a specific period of time. The cycle menu definition is fairly intuitive given its name. Think of a sandwich shop that offers a certain sandwich on Monday. Then another sandwich on Tuesday. And so on for the rest of the week. If they stick to those sandwiches on those days and repeat that week after week, it’s a cycle menu.
Cycle menus are often used for two reasons. One is that the cooking operation is relatively small and doesn’t have the resources to cook-to-order items off a larger menu. The second is for daily specials, like a happy hour menu. A bar or restaurant may have a static menu that anchors their offerings, but a cycle menu on top of it. That cycle menu showcases the same collection of special offers on the same days throughout the week.
What is a Static Menu?
A static menu is a larger menu, typically divided into categories, that doesn’t change very often. It’s the most widely used menu today, and it’s what you likely think of when you think of menus.
That’s because the majority of restaurants and bars out there utilize a static menu. They typically provide the best customer experience because of the amount of options they provide, their consistency, and their easy navigation. It's customer satisfaction in restaurant industry 101.
The fact that a static menu doesn’t change very often means the customer experience is consistent. But the fact that static menus are large makes that consistent experience full of possibility. A static menu typically presents everything a bar or restaurant offers. Depending on whatever restaurant technology is being employed, it can be on digital display boards, or paper menus. You can even leverage a restaurant menu bar code. It may contain some a la carte ordering options, some meal options, some du jour options, and some cyclical options.
And, as we mentioned, food and beverage in a static menu are usually categorized into different groups. For food this may be appetizers, salads, entrees, etc. For drinks it may be shots, cocktails, beer, and wine. This makes static menus particularly easy to navigate.
What Is a Fixed Menu?
A fixed menu is a menu with few options and a fixed total price. It can be confused with static menus because the words, outside of the context of menu names, are similar. But the fixed menu definition is far different from that of the static menu.
A fixed menu is also commonly called a set menu, and there are two common types. The table d’hote menu and the prix fixe menu.
What Is a Table d’Hote Menu?
A table d’hote menu is a menu that offers a choice of appetizer, entree, and dessert all at a fixed total price. It’s the set menu that provides the most freedom.
A common table d’hote setup has a diner choosing one appetizer from two options, one entree from two or three options, and one dessert from two options. And the total price doesn’t change. The fact that there are few options and a set total price make it a fixed menu, but with some variability.
What Is a Prix Fixe Menu?
A prix fixe menu is a fixed menu with little to no variability for a fixed total price. It typically includes an appetizer, an entree, and a dessert. While guests can usually modify these based on dietary restrictions or preferences, there is only one option to choose from per course.
Unless, of course, you choose a prix fixe menu at a different price point. There may be an option with one appetizer for $30 total, and another option with a different appetizer for $35 total. So, while there may be different options to choose from for each course, they are not all tied to the same fixed total price.
A prix fixe menu is similar to a table d’hote menu, just without the choices. In that sense, it’s less a selection of choices and more a list of what will be served. Prix fixe menus may seem rigid, but they’re excellent choices for chef-driven restaurants that want food items served as the kitchen intends.
Other Types of Menu
What is a Beverage Menu?
A beverage menu is any menu or section of a menu that sells alcoholic and non-alcoholic drinks. It can be a static, du jour, or cycle menu. Beverage menus are typically not a la carte menus. A digital wine list is a good example of the various menus out there.
What is a Cocktail Menu?
A cocktail menu is a specific type of beverage menu or section of a beverage menu. A good cocktail menu has a mix of base liquors, glassware, and flavors. It should also have one or two seasonal cocktails. Like beverage menus, it can be a static, du jour, or cycle menu and not a la carte.
What is a Dessert Menu?
Typically viewed at the end of a meal, a dessert menu is a menu or section of a menu that lists only the desserts. It can be an a la carte, static, du jour, or cycle menu.
What Is an Industry Menu?
An industry menu is a bar or restaurant menu that is specifically tailored to other members of the hospitality industry. While that may mean special food and drink items not available publicly, it most often means regular menu items at a discounted price.
Often industry menus go hand-in-hand with industry nights. Those are specific nights when the industry menu is available to folks who work in food and bev.
What Is Digital Menu?
A digital menu is a restaurant, bar, or hotel menu that displays its content digitally—via screen—instead of printed on paper. There are two primary types of digital menu: menu apps and QR code menus.
A big benefit for either is that, if you partner with the right technology company, your digital menu will be ADA compliant out of the box. That saves you a lot of money on ADA remediation and potential legal fees.
They're also quite good for restaurant SEO.
Menu apps are touchless menus, though they require download for use. They also require a business to build something to download: a standalone app from the ground up. It takes a lot of effort, money, and know-how to code an app from scratch. The alternative, a static or dynamic QR code, is a much more elegant solution.
QR Code-Based Menus
A QR code based menu leverages the ease and convenience of the now-ubiquitous QR code. Once you create a QR code PDF or HTML file (which is easy to do with QR code generators, though there are some QR code risks with free online services), you're almost done. Just print it out and put it on a QR code template. And it may also help to include some information about how to scan a QR code on iPhone or Android and solutions for anyone unable to scan a QR code.
Now You Know the Different Types of Menu
Like we said, these are the most commonly used menu names in the food and beverage industries. There are a lot of options when it comes to designing and laying out menus. They're a great way to boost your restaurant or bar’s profitability and doesn’t require a big investment, it's the same for a wine food pairing menu. Just use some creativity. Custom QR code menus are a great example of that.
And if you want to boost your profit margin, think seriously about using a bar inventory system like BinWise for your beverage program. It speeds the entire inventory process up and gives you all the data you need to make profitable decisions. Book a demo and let us show you exactly how BinWise will help.
You should also make sure all your bartenders know the answer to "what does one part mean?"