Headquartered in San Francisco, BinWise was designed and built by sommeliers whose passion helped create a complete online platform for the management of wine, beer and liquor programs. We’re passionate about helping you become more successful by streamlining operations and getting you back on the floor to do what you do best. BinWise, supporting your Art through our Science.
Our Team
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Isabelle Hong
President & CEO“There comes a time in every woman’s life when the only thing that helps is a glass of Champagne.” ~ Bette Davis
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Natasa Petrovic
Director of Finance and Administration“Never stop dreaming. Follow the omens.” ~ Paulo Coelho, The Alchemist
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Phuong Huynh
Senior Accountant“Anyone can be a pro but how do you become profound?” ~ Anonymous
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Ian Conroy
Install Specialist“Goin’ where the water tastes like wine.”
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![Matthew AllenInstall Specialist"Studying pH balance, Brix, and soil structure is fine but I’m afraid you may have missed the point [of drinking wine]."](https://i2.wp.com/home.binwise.com/wp-content/uploads/2016/03/matthew.jpg?fit=300%2C200&ssl=1)
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Matthew Allen
Install Specialist“Studying pH balance, Brix, and soil structure is fine but I’m afraid you may have missed the point [of drinking wine].”
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Neal Rafferty
Support Cru & Training“Leave no man or bottle behind – pour responsibly.”
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Alyssa Golub
Sales Manager“I’m having fruit salad for dinner. Well, it’s mostly grapes actually. Ok, all grapes. Fermented grapes. I’m having wine for dinner.”
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Anton Hicks
Director of Operations and Product“I only regret that I have but one liver to lose for the glorious cause of Champagne.”
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Byung-Min Kim
Client Services Intern“Be Young as a Beaujolais and Age as a Bourgogne.”
~ Robert Sabatier
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Dino Liolios
Director of Engineering“Bringing together Silicon and Napa Valley.”
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Sara Maneiro Rey
Front End Developer“Don’t ever tell anybody anything. If you do, you start missing everybody.” ~ J.D. Salinger
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Kevin Oster
Back End Developer“Well I’m heavenly blessed and worldly wise
I’m a peeping-tom techie with x-ray eyes”
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Jason Hollister
Back End Developer“There are few problems that do not become more complex and interesting upon closer examination.”
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Filip Tuhy
Development Intern“Anyone can be a pro but how do you become profound?” ~ Anonymous
Board Members
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Charles Auster
Managing Partner, Auster Capital Partners
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Dick Kramlich
Chairman and Co-Founder, NEA
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Ed Frank
CEO & Co-Founder, Cloud Parity
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Matt Auster
Managing Director, Auster Capital Partners
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Isabelle Hong
President & CEO