BinWise is an indispensable tool embraced by the next generation of top sommeliers and restaurateurs
Corkbuzz locations are part wine bar and part wine school, intended to bring together both casual and professional wine lovers to share their enthusiasm for wines with classes and seasonally inspired menus designed to complement its changing wine offerings. With two New York City locations and one recent opening in Charlotte, North Carolina, Corkbuzz needed a solution to manage all aspects of its beverage program in all three locations. BinWise provided a data-driven solution that yielded proven results, allowing Corkbuzz to improve its promotional offerings to drive business.
With three locations and an ambitious vision, Corkbuzz co-founder, CEO and Master Sommelier Laura Maniec wanted an easy-to-use cloud based solution to oversee her beverage program for all three locations from anywhere. Because Corkbuzz has so many unique components—a wine bar with a robust BTG program, wine-centric restaurant, event space, and a place for wine education—it required a tool that could help realize its founders’ creative vision while managing the bottom line for all components of the business.
Corkbuzz welcomes both novice and expert wine drinkers and fosters a unique, approachable environment for enjoying and talking about wine with other aficionados. Co-Founder and Master Sommelier Laura Maniec was named to Crain’s New York Business as one of their “40 Under 40,” and Food & Wine magazine chose her as one of 2013’__Sommeliers of the Year.”
The BinWise Solution
BinWise expanded the way Corkbuzz ran its operations and successfully facilitated new openings in Chelsea N.Y. and Charlotte, N.C. Laura Maniec has come to rely on the cloud-based system to simplify and illuminate all aspects of her business. “I cannot imagine running a beverage program without BinWise. I wouldn’t open another location without it, ” she said. With BinWise, Corkbuzz gained insight into pricing, streamlined cost, and tracked specific data to achieve its operational goals and bottom line.
Using BinWise to track purchases, costs, sales and manage inventory, Corkbuzz was able to reduce overall costs while managing a robust BTG program and track profitability on other components of the business such as classes and events. “Why not use BinWise and get an extra 2% from your beverage Program? The extra 2% allows me to have my #champagnecampaign 50% off all Champagnes every night after 10pm,”explained Ms. Maniec. “#champagnecampaign allows me to share my enthusiasm for champagne with my Customers that few competitors are able to match.” Using BinWise’s variance reports after every inventory, Corkbuzz’s variances are “practically nothing,” says Maniec.
BinWise is a data-driven, cloud-based platform that allows you to manage all your beer, wine and spirit programs in one place. We make it easier and faster to place orders, receive products, conduct inventory and manage beverage lists, while providing actionable reporting to lower costs and increase revenue, all within a single application. Book a demo and let us help you be more successful